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New Web Design Client in Manchester, NH

Web Design Client

Cairn Applications is please to announce a new web design client right on Elm Street in Manchester, NH.  The cafe serves desserts and confections baked in the classical French style.  

The firm hired Cairn to upgrade their look and feel.  The project will soon include an ecommerce integration and secure log in area where the firm will be able to better serve their larger institutional customers.

This project incorporates  some interesting design challenges and it represents our first presence on Elm Street in Manchester, NH. 

Thank you to the Erikson's for hiring Cairn Applications to put a public face on their family business.  We look forward serving them in the years to come. 



New Container Tracking Clients

Cairn is pleased to announce 2 new container tracking clients on the Box Tracker platform!  

Capital Dumpster provides waste hauling services in and around Albany, New York.  Bin There Dump That of Central New York is a new hauler working under the Canadian franchise.   Both firms have chosen Box Tracker to manage their dumpster fleets.  

Cairn would like to thank both of these firms for their business.  We look forward to working them!



New Roll Off Container Tracking Client!

We are very pleased to announce that Box Tracker, Cairn's web based dumpster tracking solution has just won a new client, Minibins of Vancouver British Columbia.  Minibins provides waste removal and mini bin rentals in the Vancouver area.

The client is moving from a paper based solution to Box Tracker, which leverages cloud computing to manage their work orders, roll off containers and drivers in the field. 

Welcome Minibins!



Web-Based Container Tracking Client!

Cairn Applications has been working for some time to bring our legacy container tracking solution, Box Tracker, onto the web!  Box Tracker has been quietly tracking customers, work orders, dumpsters, and tipping fees for nearly 10 years as a Visual Basic application. Now it's time to bring this work horse of an application to the web!  

This week, Box Tracker got it's first exclusively web-based client,  Budget Disposal, who provides dumpster rentals for residential and commercial junk removal in Nashville, TN.  They test drove the application for a week and signed on!  

They are now using the web to manage their container fleet and dispatch to their employees in the field.  It's an exciting time for Cairn Applications and Budget Disposal!

Contact Cairn Applications to learn more about Box Tracker, or other  web applications for your business.





Questions regarding the Marketplace Fairness Act

The US Senate on Monday passed the Marketplace Fairness Act which seeks to empower states and territories to collect sales and use taxes on products purchased over the internet and shipped into their tax jurisdictions.  

Leaving aside the politics, here are some key points:

Small Seller Exemption   

Section 2, subsection C of the Senate bill exempts remote sellers with "...gross annual receipts in total remote sales in the United Stated in the preceding calendar year..." of less than $1 million.  There has been some discussion that this number will be raised to $10 million, though the text bill does not reflect that.  

Will I have to collect, file, and remit taxes in all 50 states, the District of Columbia and the territories?

Maybe. States are not obligated to collect sales taxes from remote sellers.  Section 2 of the act states that "A State may exercise authority under this Act beginning 90 days after the State publishes notice.." of their intent to do so. Non-member states ( D.C. and the territories ) are forced to wait 6 months before they can begin to enforce the Act.  Several states do not have sales taxes, and given that this is optional on the part of those that do, the number of states that require collection and remitting will change over time.  

How can I deal with 9600+ separate tax rules?

That's going to be challenging for your E commerce provider but not for you, though will still have to write all of those checks.  The states must do 3 things before they publish their intent: 

  1. They must "...provide a uniform sales and use tax base among the state and local taxing jurisdictions within the State.."  That means that each will effectively have a homogeneous taxing algorithm.  
  2. Provide ( free of charge ) software to calculate tax liability for each transaction in real time  this software must also be capable of filing sales tax returns. 
  3. Provide a mechanism for certifying software providers and keeping them informed of rate changes in a timely manner.  

What if there are mistakes?

The Act protects sellers from liability incurred due to errors made by certified software providers.  It also protects certified software providers from bad information given them by the remote sellers.  

What is Cairn Applications doing about the Marketplace Fairness Act

Many of you will be aware that Cairn has been building a new proprietary E Commerce solution called myStore. The Marketplace Fairness Act has been in the works during most of the this development cycle and as such we have built in a tax calculation module.  At present, the module is little more than a placeholder, given how little is known about this Act and it's viability.  

This tax module will be activated by a user option on myStore and it looks like periodic ( monthly, yearly ) reviews of the trailing 12 months sales will be necessary in order to tease out our client's  small seller exception status.  

We have a number of questions regarding the implementation of the law and have been in contact with U.S. Senator Kelly Ayotte's office for Clarification.  Mr. Thomas DeRosa at the Senator's Office is looking into our questions but was able to give the following: 

  • While the Bill did pass the Senate on Monday, it has yet pass in the House of Representatives.
  • Speaker of the House John Boenher is adamantly apposed to the Bill as are a number of representatives.
  • Mr. DeRosa was clear that we are a long way from this bill becoming law. 

Should the Marketplace Fairness Act become law, Cairn Applications will be seeking certification as a software provider in order to give our customers' customers the best possible e commerce experience with the least hassle over taxes.

Here is a copy of the Marketplace Fairness Act gleaned from marketplacefairnessact.org/bill-text/



SEO step 1: Finding the right Keywords with Google AdWords tool

I spoke with a customer on the phone this morning who is interested in increasing traffic on his web site.  He is starting to dip his toes into the pool of search engine optimization (SEO).  One of the first steps in in any SEO strategy is to determine the right keywords to optimize for.  

There's no way that your web designer or SEO strategist is going to understand your business, its unique vocabulary, or the context in which your customers are going to need your products and services as well as you do.  For that reason, I am starting to recommend that my customers spend some time defining the right keywords set for their business. 

Google Keywords Tool

Google offers an excellent free tool to help you do this called AdWords. Google's objective in offering this tool is to help you buy pay-per-click advertising, but you can use it to see what it being searched for in your keyword space. 

It's really simple to use.  Add keywords to the Word or phrase box and click the search button. You can add multiple words or phrases, just put each on its own line. AdWords will out kick out 2 tables for you.

  1. The top table gives you output based on the keywords you entered.  
  2. The bottom table expands on your list of keywords and gives you more ideas. 

You can prime the tool with more than one phrase, or you can give the tool a web address. If you use a web address, the tool will create a list based on Google's assessment of what that web site is about.  You can also prime the tool with the category list.

AdWords Results

After you click search, AdWords returns four columns of data. Keep reading to learn how to get more than just the default four columns.

Keyword.  Column 1 is a list of keywords or phrases based on how you primed the tool.

Competition. The competition column gives you an indication of how contested this keyword or phrase is in the pay-per-click market.  Keywords and phrases with a High competition score have a large number of advertisers relative to the volume of monthly searches, whereas those with a Low competition score have fewer advertisers competing for the keyword or phrase.

AdWords has a download feature that will give you a .csv file that you can import into a spread sheet application like Microsoft Excel or LibreOffice Calc.  When you download to the table to a spread sheet, the competition score becomes a decimal value between 0.00 and 1.00.  This offers a much more nuanced view of the competition score.  

The Global Monthly Searches column provides a rolling 12 month average of searches on a specific keyword or phrase.  This should be taken as a rough estimate of the available traffic regardless of geography, platform, OS, device, browser, etc.  

The Local Monthly Searches column provides a similar 12 month rolling average on the keyword or phrase limited to geographical areas that you define using the Advanced options and filters tool found just above the search button.  By default, the geography is set to the United States, though that may be dependent on your location. 

Advanced Options and Filters

The advanced options and filters tool lets you refine the results by a number of criteria.   For example, filter your keyword results to those low competition scores and local monthly searches north of 50K.  There are a variety of criteria available.  

Beyond the default set up

More columns.  Above the results set and to the right, is a drop list labeled Columns.  Open the drop list and select All Columns then click Apply.  More data will appear.  

Approximate CPC ( Search).  This is an estimate on what it costs to advertise in the pay-per-click market for a the specific keyword or phrase.  This adds significant color to the rather vague competition score we discussed a moment ago.

Local search trends is a 12 month histogram showing the volume of search.  

Extracted from Web Page shows where on a given web site the tool found a given keyword. This assumes that you used a web address to seed the tool to begin with.

What do I do with this data?SEO Performance

At Cairn Applications, we take the keywords our customers select and optimize their web pages with these phrases.  In this context, optimizing refers to developing content around these keywords or phrases, then using them strategically throughout the content.  

At Cairn, we also measure and track how client sites rank on Google.  We then provide a daily update to clients on keyword performance via  cairnapps.com secure login.

Using this information, we help our clients adjust their web sites for greater SEO results.  

Notes:

One other thing to note is that the tool uses a 'Captcha' like technology to prevent automated submissions.  If you create a free Google account, you can use the tool without that irritating feature.

Here's a link to the tool: Google AdWords































E Commerce Web Site for Nashua NH manufacturer

Ecommerce Web Site This was a  fun project!  Cairn created our first video production. Shot on-site at the Sunset Mountain Fish and Game Club in Canterbury, NH, this video features multiple camera angles and a home- grown sound track.  Cairn also took all of the photographs for this site.

The site also features our site- integrated tools: 

  • myBlog: to manage blog blosts
  • myPhotos:  to facilitate photo uploads and gallaries
  • myContacts: to manage the client's web site contacts

Additionally, the project includes the beginnings of myStore, an e-commerce tool being developed as a site-integrated shopping cart and back end store.  

Click here to visit the Shooting Targets web site.


Tags: : Blog, e-commerce, gallery, commercial photography,, video production, Nashua, New Hampshire, manufacturer




Web sites that do work!

File Upload System

This is a working web site.  What does that mean?  This site was built not only as a marketing platform but also as an integral part of our new client's work flow.  

The project includes our new user management system, myUsers,  which provides secure access to user specific content and functionality.   

Behind the log in, we implemented a file sharing system that enables credentialed users to upload and share files.  Users can create notes to accompany files which are automatically organized by project.  

The user management system limits user access by project and functionality.  Key features,  such as deleting files,  can be limited to specific users or groups.




New Project In Production.

About 2 weeks ago I got a call from Kris  saying that he was just about to open his new antiques store on Candia Road in Manchester, NH.  He needed  a web site a he had gotten my name from another of my clients.

This project represents the first implementation of our new myPhoto photo gallery tool, a tool that enables clients to upload photos and organize them into galleries.  Photos uploaded to the myPhoto tool can be used through out the clien'ts web site; the gallery, the blog, the store, etc.

Candia Road Antiques

Commercial Photography

This project is also our debut into the world of commercial photography.  Cairn created all of the images below.

Commercial Photography



2 New sites launched.

Well, here are 2 more sites that Cairn Application has launched in the last month.  

IronHeartJeremy.com is a site deveoted to promoting and managing the Ironheart Jeremy Event Series which kicked of last week with the Ironheart Mile in Concord, NH.  This series of events in and around New Hampshire raises awareness, attention and money for people suffering from congenital heart defects.  

Also launched this month is mysmartballs.com.  This ecommerce site sells a unique golf ball with patented marking that help the golfer hit straighter longer shots.  Putting also improves greatly when you use the Smart Ball.

Click here to the the whole Cairn Applications web design portfolio.



New Client Abigail's Bakery

Welcome Abigail's Bakery in Weare, NH!  Abigail's makes a wonderful variety of breads that taste like they just came out of the oven.  Jenny Chartier is the third generation owner / operator of her grandmother's bakery. 

Abigail's has hired Cairn to upgrade their look and feel as well as significantly upgrade their ecommerce experience. This project will feature a full rollout of the myStore functionality currently under development.  



Ironheart Jeremy Events

Cairn Applications is thrilled to announce a new project for Ironheart Jeremy Events.  The brainchild of Jeremy Woodward, a long time client of Cairn Applications, Ironheart Jeremy Events seeks to raise awareness for folks who suffer from congenital heart defects and cardiovascular desease.  The project will host a number of community events beginning this month in Concord, NH.

Welcome Ironheart Jeremy Events!




Anonymous attacks GoDaddy

Here is what is known.  GoDaddy, the largest Hosting and Domain Registrar in the world, came under attack this afternoon.  The attack appears to have been perpetrated by the cyber terrorist group Anonymous.  There is some information on the group's Twitter feed that suggests that the attack was the work of only one member of the organization.  Not that it matters a great deal. 

The attack targeted GoDaddy's DNS System which is responsible for translating domain names such as www.yourdomain.com to an IP address such as 111.222.333.444.  This is a critical first step in any web inquiry. 

This was a Distributed Denial Of Service ( DDOS ) attack. In simple terms, the attacker spreads a virus to thousands, perhaps millions, of  unsuspecting computers.  At some predetermined moment, or in response to some condition, all these computers "wake up" and start making simultaneous requests of a single resource, in this case the GoDaddy DNS System.  The large volume of simultaneous requests from all corners of the globe simply overwhelms the system, thereby blocking  ( denying ) legitimate traffic. 

The motivation given for the attack was some vague claim about GoDaddy promoting web censorship.  This is just noise.  Likely this was done simply to show that it could be done.  This is a common motive. 

The attack lasted from around 3:00pm to nearly 6:00pm  Eastern time on 9/10/2012, one day shy of the 11th anniversary of  the 9/11 attacks. 

Client Data was not affected by the attack.

It is important to note that that Cairn's clients are not hosted at GoDaddy, so no data was at risk during the attack.  Cairn does, however, use GoDaddy to register domain names.  Their  DNS servers are critical to the operation of many of our client's sites. As a result, many Cairn clients were affected by the attack. 

Should we have our own DNS Service?

Our knee jerk reaction is to wonder about the feasibility, expense, benefits and drawbacks of operating an independent DNS look up system.  GoDaddy has been a reliable provider up to now and to their credit, they appear to have gotten the situation in hand fairly quickly.  Should this happen again, however, our wondering will become more urgent.

Please feel free to call the office with any questions. 





New Client Project: LA Flipped....Flipping the classroom

Cairn is pleased to anounce the launch of LAFlipped.com, a web application built  to take advantage of the Flipped Classroom model of delivering instruction.  This project was built gratis for the Language Aarts department at Auburn Village School, in Aubiurn, New Hampshire.  

www.laflipped.com



New Client: Pigeon Hold Targets!

Cairn Applications is pleased to announce a new client project for Pigeon Hold Targets.  Pigeon Hold Targets is a manufature of a novel type of shooting target that holds clay pigeons!  Ideal for the rifle or handgun enthusiast. 

The client has hired cairn to upgrade their look and feel as well as create an on line shopping experience for their customers.  Welcome Pigeon Hold Targets!  Stay tuned for the launch!



New Client In Production: Henry's Collision Center!

Henry's Collision Center is an auto body repair shop in business in Manchester, NH since 1927. The firm focuses on high quality auto body repairs at a fair price.

Henry's Collision Center hired Cairn Applications to:

  • Create a more eye catching site.
  • Emphasize the firm's longevity and warranty program.
  • Emphasize the firm's dedication to continuous training for their technicians.
  • Showcase the quality of the work the firm does by depicting the repair process from start to finish.
  • Create an on-line review mechanism on the new site.
  • Use Search Engine Optimization (SEO) techniques to increase traffic to the site and drive sales.
  • Monitor and measure the traffic on site.

Check out this project and the rest of our web design portfolio.   



New Client in production: BestEnergyMonitor.com!

Cairn is thrilled to announce the launch of another client project.  Welcome BestEnergyMonitor.com.  This Colorado based firm provides energy monitoring services and energy monitoring products.  

The project features some neat new tools including the myContact message capture and filtering system and a data base driven tool examines the always on or phantom electrical loads in your home.

Many thanks to bestenerygymonitor.com for your business and welcome to the Cairn Applications portfolio.





New Project: MySmartBalls!

We are pleased to announce that we have just signed a new client: SmartBalls!  This manufacturer of patented golf balls has hired Cairn Applications to redesign their web site and improve thier Search Engine Performance.  

The site will optimized around several keyword phrases related to golf and feature several of the myCairnApps site integrated tools.  

One exciting feature will be the new myStore Application that will be a platform integrated shopping cart.  This new tool will provide a site integrated shopping experience to our visitors. 

Welcome SmartBalls and thank you for your business!



New Client Site in Production

Last month, Cairn Applications launched a new client web site: Action Authorized Parts.

Action Authorized Parts (AAP) is a dealer of repair parts for food service equipment.  They came to Cairn with a series of exploded diagrams that they use to find the right parts for their customers.  AAP's idea was to put these diagrams on line so that the customer could have a visual reference when placing an order.  This greatly enhanced the communication between AAP and thier customers.

By building a database driven site, Cairn was able to incorporate the manufactures, diagrams, and parts list data into thesearch engine optimization strategy giving the site much greater search engine visibility!

Check out the project in our  web design portfolio.  

The site also features our new myContact system!  myContcat is a new site integrated tool that keeps track of contacts on your web site.  It also filters out unsolicited/unwanted form posts!




New Client Launched: Delia Designs Unique Jewelry

Earlier this month, Cairn Applications launched the Delia Designs Unique Jewelry project.  Owner Ivan Borja, of Mount Vernon, ME, flies around around the world collecting unique jewelry which he now sells on line! 

The site features 4 primary product categories with a PayPal eCommerce integration. The three panel dynamic slide show on the home page was especially fun to build.  

Check out this project in on our portfolio page or check our entire web design portfolio.



New Client In Production!

The Cafe Indigo Project is live in production!  This was an awesome project.  It features a beautiful design, an Ecommerce integration through goEmerchant.com, and a  Google maps integration!

The project includes a number of myCairnApps tools including mySiteSearch, myBlog, and myContacts with the new mailing list feature that integrates to myBlog.

This was a really fun project to put together and we are thrilled to have Cafe Indigo as a Cairn Applications Client! Check out the project at www.cafeindigo.com




New Client Henry's Collision Center

The New Hampshire Web Developer is pleased to announce that Henry's Collision Center, a Manchester, NH based Body Shop has hired Cairn Applications, LLC to develop a new web site for their auto body repair business. 

Henry's, an ICAR Gold certified shop, has been doing high quality auto body repair in the Manchester area since 1927, making them one of the oldest an most experienced shops in the area.

The site will be built to the W3C's HTML 5 specification that features semantically rich structure.  It will incorporate a number of the myCairnApps tools including myBlog, mySurvey, mySiteSearch, myGallary and others.

We are thrilled to have this opportunity and look forward to serving Henry's in the years to come.




New Client: Event Nexus!

Cairn Applications has been hired by Event Nexus to build a new web site! 

Event Nexus is in the business of producing and coordinating large corporate events.  The firm is heavily involved in planning and production and will use the site for marketing purposes and as a component of their work flow. 

The new site will feature a non flash Audio Visual splash intro, and a variety of myCairnApps tools including, myBlog, myPhoto, and myContact. 

The site will also include a secure client login area, a user control interface and client customized landing page.  Another exciting feature includes a Dropbox integration that will enable the firm  to securely share files with their clients.

The NH Web Developer would like to thank Event Nexus for their business.  We look forward to working together.



Cool Interactive Tool on fitnessinconcord.com

The New Hampshire Web Developer just built a cool interactive Training Zone Heart Rate Calculator for our client, Good Health is a Habit.  Good Health is a Habit provides health and fitness services in Concord, New Hampshire.

This new online tool calculates target training zone heart rates based on age and resting heart rate.  By creating on online tool, Good Health is a Habit hopes to provide an additional reason for customers to engage with and linger on their web site .

Check the new tool out at http://www.fitnessinconcord.com/runner/heart_rate_calculator.html and contact Cairn Applications if you are interested in having an online tool built for your web site.





Twitter Integrattion

The New Hampshire Web Developer has just done our first Twitter Feed Integration.  Check it out at:

http://www.jeremysbootcamp.com/blog/

The client's Tweets will show up on his site automatically!



Google AdSense Integration

The New Hampshire Web Developer has just completed our first Google AdSense integrattion.  Check it out on :

http://www.jeremysbootcamp.com/blog/

It was pretty easy to integrate directly into the web site and customize for consistency.  You can chose from text ads only, or rich ads or a combinitaion.  Obviously the rich ads stand are more likely to clash graphically with the site. 

The text only ads integrate better site which might make them more likely to recieve clicks from visitors.  We'll see in the months ahead.

If you are interested in monetizing your high volume site, contact Cairn Applications, and we'll show you how!





New Client: Action Authorized Parts

The NH Web Developer is pleased to announce that Cairn Applications has just signed Action Authorized Parts of Nashua, NH.  AAP is a stocking distributor of food service OEM replacement parts.  AAP stocks parts from some 30 manufacturers including Beverage-Air, True Manufacturing, and the Perlick Corporation.  AAP ships nation-wide to the DIY repair market.

AAP has hired Cairn Applications to create a professional web presence that both attracts visitors and facilitates their work flow.  Cairn will use Search Engine Optimization (SEO ) techniques to drive traffic and sales.

Many thanks to Steve McHugh and team over at Action Authorized Parts for this opportunity.  We look forward to working with you!



The NH Web Developer signs Cafe Indigo of Concord, NH

We are very excited to announce that we just signed Cafe Indigo of Concord, New Hampshire as a new client!

Operated by Patti Dann, Cafe Indigo is a Concord, NH commercial bakery specializing in high quality vegan desserts and treats. The product line includes cakes, cookies , breads, cinnamon rolls and the very best carrot I have ever had! The firm also sells a cookbook of favorite recipes.

Cairn Applications, LLC will help the firm achieve the following web goals:

  • Create a professional looking site with an intuitive interface and clear navigation
  • Provide ingredients and nutritional information for their products
  • Create an secure and professional Ecommerce experience   
  • Use Search Engine Optimization (SEO) techniques to increase traffic to the site and drive sales
  • Monitor and measure the traffic on site

Cafe Indigo's products can be purchased locally at 128 H Street in Concord, and nationally in Whole Foods Market.

The new site will launch in January.



The NH Web Developer launches: ATA Martial Arts of Southern New Hampshire

Cairn Applications and the New Hampshire Web Developer are thrilled to announce the launch a new web site for ATA Martials Arts of Southern New Hampshire. 

ATA Martial Arts of Southern New Hampshire, LLC is an ATA affiliated martial arts
studio with locations in Bedford, NH and Derry, NH.


The firm's web objectives include:

  • Use Search Engine Optimization techniques to draw new visitors to the site
  • Upgrade the firm's image on-line
  • Create a web presence for the newly acquired Derry studio
  • Create a more organized resource for the existing customers
  • Create a site that differentiates this studio from it's competitors

The project utilizes several site integrated tools buily by Cairn Applications including myBlog, myBulletin, myPhoto, and myContact. 

Check out our portfolio to explore this and other Cairn Applications projects.



New Client Project: Netlogic Backup

Cairn Applications and the NH Web developer have been hired to build a second web site for Netlogic. 

This project is the marketing face of a new online back up service offered by Netlogic. Future phases will include the intrtion of the CRM/Billing system and integration of the product itself.

Our sincere thanks go to Mr. Craig Packard and the crew over at Netlogic for the opportunity to serve them again!



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