Your Web Site Is Not...
Your web site is not a worm on hook
It oderless, taste, invisible, and has no physical form.
Your web site is not alone
There are litterally trillions of web pages available on any all topics. It has become the compoendium of all human knowledge.
Your web site is probably not going to go viral tomorrow
The whims the internet public are extremely short lived, and impossible to predict.
Your web site is never finished
Like your business, your web site needs to grow and change consitently, lest it be swept aside in favor of the next good thing.